The material below represent concepts and ideas that are really worth thinking about. In some cases, the authors will present unique solutions to a particular problem while in others, unique concepts will be explored. We will also include material that presents alternate viewpoints to those typically held by environmentalists. The reason for doing so is to help environmental activists better understand the totality of the issues that they are addressing so that they may become more effective in developing solutions that will truly work.

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Why Bad Beliefs Don’t Die

Have you ever wondered why it is so difficult to change people’s minds, even when all of the evidence indicates that their position is flat out wrong? Have you ever felt that you are one of a precious few that can “see the light” and that the rest of the world is filled with morons? Have you ever had the urge to ask someone, “What color is the sky on your planet?”

This article by Gregory W. Lester from the Skeptical Inquirer presents a very interesting hypothesis that suggests that those who refuse to accept the obvious may be doing so for reasons other than ignorance. If he is correct, it may then be possible to develop strategies to more effectively persuade those with divergent points of view.