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Defending Your
Community Against Big Box Retail

The big boxes are coming. Wal-Mart is setting a pace for
one new store a day and Target, Lowe’s, Home Depot aren’t
sitting still either. In addition, the drugstore chains have
embarked on a massive building campaign to establish themselves
for the glut of baby boomers that will soon be entering their
prime prescription purchasing years.
If your community does not wish to deal with the multitude
of issues that come with having big box retail, then the time
to act is right now. Although the big box retailers may come
knocking on your door with hordes of lawyers and a ton of
money to scare off any opposition, proactive communities can
win the battle and preserve their communities. The first step
in successfully fighting any battle is the preparation. Get
your zoning ordinance in order. Below are items that you will
want to seriously consider:
Institute Effective Size Restrictions
Limit the maximum building size. Do it today! Communities
across the country have restricted the maximum building size
in a range from 35,000 sq. ft. to 90,000 sq. ft., depending
on what they are trying to accomplish.
Restrict the maximum impervious surface. No more than 50%,
and preferably less, of the site should be allowed to be impervious.
This will help prevent the site from appearing to be a sea
of asphalt and by limiting the impervious surface, a community
also has the opportunity to more adequately handle stormwater
on-site. While we are on the subject of stormwater, Best
Management Practices (BMPs) should always be used.
When you are dealing with a big box, you are dealing with
a lot of water and there is an obligation to your community
and those downstream to handle it correctly.
Require Proper Planning Studies
Separate Traffic, Environmental and Economic Impact Studies
should be required. Make sure that the information requested
will provide a detailed picture of the impact that the proposed
facility will have on your community and others.
While many communities require environmental studies, few
require an economic impact analysis. This is a mistake as
ultimately the economic implications of a big box can be enormous.
Of those communities that do require an economic evaluation,
many have established the threshold for requiring a study
simply based on the square footage of the facility. For example,
a number of communities require an economic impact study for
any Large Retail Establishment (LRE) over 50,000 square feet.
Although this standard is acceptable for discount retailers
such as Target, Home Depot, Wal-Mart and the like, it may
not encompass smaller “category killers” such
as Barnes and Noble or CompUSA. This type of store is frequently
found in buildings smaller than the threshold that would require
an economic study but they can still have an enormous impact
on the local economy. Thus, we would recommend that threshold
standards be worded in such a manner as to include “category
killers” and suggest that you consult with your planner
and solicitor to devise a way to do so.
Comprehensive traffic studies that take into account impacts
to the regional road system should be required. These studies
should not be limited to the project area but should provide
a full regional picture, in space and time, of the true impact
of the proposal.
Do not ignore the power that these documents may provide.
Not only will they provide information that will allow for
better planning but under Pennsylvania law, local municipalities
are charged with protecting the health, safety and welfare
of their communities. If a big box proposal negatively impacts
a community, it may become an important basis for defending
a rejection.
Although we do not know of a similar case in Pennsylvania,
this argument was successfully used in Vermont in the 1996.
The Vermont Supreme Court upheld the ruling of the State Environmental
Board’s rejection of a planned Wal-Mart near St. Albans
because the economic impact assessment had shown that the
store would have a public cost of $3.00 for every $1.00 of
public benefit. In its decision, the court said:
" A municipality’s ability to pay for [public]
services depends on its tax base, that is, the appraised
value of property [on the local tax rolls]. To the extent
that a project’s impact on existing retail stores
negatively affects appraised property values, such impact
is a factor that relates to the public health, safety, and
welfare.” In re Wal-Mart Stores, Inc. 702 A.2d 397
(Vt. 1997)."
Please note:
Particular attention should be paid to inconsistencies between
the traffic, environmental and economic studies. In many cases,
these will be prepared by different “experts”
and there will be conflicts between the documents. These conflicts,
and any inconsistencies, can and should be viewed as fertile
ground for questioning the project.
Implement Design Standards

Is it physically possible to design
something uglier than this?
Guess so!
The design standards should reflect the image of your community,
not the corporate image of the big box retailer. They want
all of their stores to look the same but do you really want
your community to look the same as every other?

They are called “Big Boxes” for a
reason. Note the care that was exercised by the architect
to make sure that this Target fits right into the character
of your neighborhood.
Zoning properly and specifically for large retail establishments
(LRE) is a community’s best defense against having a
typical big box forced upon them. Below are some of the ideas
that can help in producing a more attractive project or if
the big box retailer objects, getting them to walk away from
it altogether.
- Limit the length of any uninterrupted facade to 100 feet
or less.
- Require recesses and/or projections along at least 20%
of length of any facade.
- Require that windows and arcades must total at least
60% of any facade facing a public street. (Some municipalities
include awnings as an option within this requirement but
care should be exercised. Overhangs, some of which can be
quite ugly, may be viewed as constituting an awning. Just
take a look at a Home Depot and imagine their standard orange
metal overhang as a “feature” that meets this
requirement. )
- Promote greater architectural interest on the main structure
and any wall over 20 feet in length by requiring repeating
patterns of change in color and texture. The minimum repeat
pattern should be in the 20 to 30 foot range on both horizontal
and vertical planes.
- Require that roof lines not be visually flat and that
their design conceal rooftop equipment including but not
limited to heating and cooling units.
- The use of cinder block, unenhanced concrete and prefab
metal or concrete panels as exterior building materials
should be prohibited.
- Exterior materials should be limited to those that are
appropriate for your community which may include brick,
wood, or stone. Textured and colored concrete or other similar
masonry product may be acceptable to some but personally
we find them to be particularly unattractive.
- Exterior colors should be neutral or earth tone and have
a low reflectance level. Bright colors should be avoided
but may be acceptable on trim.
Signage should be strictly limited in accordance to your
own community standards. Special care should be given when
considering the signage on the building itself as it is quite
easy to turn the building into a billboard for the LRE. Consideration
should be given to the maximum sign height and all internally
lit signs should be light colored text against a dark background.
No neon lighting that is visible from the exterior of the
building should be allowed and signs with moving letters should
be prohibited.
Your signage restrictions should reflect the desires of our
community and it is wise to consider a separate sign ordinance.
Big box retailers are not the only ones whose signage can
create an eye sore; huge signs for little stores are equally
as common. You should expect strong objections from the LRE
if you don’t give them their standard sign package.
Don’t cave in to their whining. It is your town and
they have more than enough money to design signage that is
appropriate.
- Property boundaries of an LRE should not be within 500’
of a historic structure or district, the definition of which
should be clearly stated.
- Require that each principal building have design features
to clearly identify the entrance and which serve as the
anchor to pedestrian circulation. Features such as towers,
plazas, canopies, porticos, arcades, arches, wing walls,
water features and integral planters should be mandated.
Weather protection features such as an awning or overhang
should be provided immediately adjacent to all public entrances.
- Your zoning should recognize that LREs are four sided
structures and provide that adequate design standards, shielding
and/or buffering are applied to all sides.
- Delivery and trash collection areas should be at the
rear of the building. These areas should be visually screened
and constructed to dampen sound. Screening should consist
of a wall at least 8 to 10 feet in height with landscaping
provided to breakup the contours of the wall.
- No exterior storage should be allowed or if permitted,
such storage areas should be shielded from view.
- Mobile containers (i.e. truck trailers) for storage should
be prohibited. No truck trailers should be allowed on the
property for more than 48 hours for the purpose of unloading
cargo.
- Hours of operation, including deliveries and trash pickup
should be established based on the needs of the surrounding
community. In residential areas, night time and early morning
hours should be severely curtailed to protect the integrity
and livability of the neighborhood.
- Maximum noise levels should be established and a noise
abatement plan required as part of the application.
- Special care must be exercised with regard to lighting
and your zoning ordinances should address such issues as
maximum light levels, pole height and light design.
- Box lamps with recessed bulbs are particularly effective
at reducing light spill. Decorative light fixtures may appear
to be a “nice” design feature but extra care
should be exercised before approving their use. In many
cases, decorative lights are difficult to control and can
produce an enormous amount of glare when illuminated to
the levels that the LRE will desire. The pole height is
also a major consideration and a 15 foot limit is reasonable.
The retailer may complain about this limit as it will require
the use of more fixtures than would otherwise be necessary
on 50 foot poles but your residents will appreciate your
efforts. Neon lights and moving, lit signage boards should
be prohibited.
Lighting issues are similar to those surrounding signs in
that their impact is not limited to LREs. Many smaller establishments
are improperly lit and that lighting can negatively impact
your community. You should consider a separate lighting
ordinance or including specific requirements that apply
to all zoning districts in your zoning and/or subdivision
ordinances.
When creating these requirements, be careful and be specific.
Avoided wording such as “the lights may not create
glare”. That is too general and you will lose in court
if you try to argue the point. Specific light intensity
limits at the property line are commonly used measurements
but they are often ineffective controls. Depending on the
fixtures, one could easily light up the night sky and/or
create an enormous amount of glare and still met property
line intensity standards. Good lighting controls require
much more thought than most municipalities expend on the
subject. However, it is worth the time and effort to get
them right.
(As you consider lighting issues, don’t forget about
residential lighting. It appears that many residents that
are new to suburban or rural settings are uncomfortable
in the dark and have propensity to light their entire yard
with high wattage security lights. In our opinion, these
are just as bad or worst than most commercial lighting.)
- Public amenities should be provided and it is common
to require that the LRE provide at least two community amenities
such as a patio/seating area, water feature, clock tower,
and pedestrian plaza with benches.
- Building setbacks are an important component and the
minimums selected always seem to small for our tastes. Standard
setbacks are in the 35 - 50 foot range with some communities
going to 100 feet. We would suggest requiring the maximum
possible setbacks, without constituting a taking, be applied
to all sides. Consult your solicitor on this issue.
- Berming and planted buffering should be required in all
instances where the LRE abuts a different use. Standard
buffers will offer little protection against the impact
of a large retail facility and the buffering requirements
in this instance should be made substantially more robust.
This would include requiring the use of trees of substantial
size in quantities that are 2 to 6 times greater than those
normally associated with a residential or light commercial
application.
- All sides of the building that face a public street and/or
are adjacent to parking should be required to have at least
one entrance.
- No more than 50% of the parking should be allowed between
the front of the store and the primary abutting street.
The balance of the parking should be placed on the sides
and in rear of the store. Parking spaces should be full
size (10 x 20 feet) given the proliferation of SUVs.
- To increase parking lot safety, 25% of the parking lot
should be designated as No SUV Parking. We suggest that
these areas be placed nearest the entrance to the LRE. This
location is suggested not as a safety measure but as a reward
to those who are not wasting our resources.
- Parking stalls should be broken up with planted islands
and no more than 10 spaces in a row allowed. Islands of
a sufficient width to allow planting should be placed between
rows.
- Clearly marked and contained carriage return areas should
be provided in all parking areas.
- Pedestrian safety should be a stated objective of the
zoning ordinance. Sidewalks should be required along any
facade of the building that has a public entrance, abuts
a parking area and/or abuts a public street. Minimum sidewalk
width should be 8 feet. Sidewalks should be placed a minimum
of 6 feet from the building facade and that area should
be utilized for foundation landscaping which should be required.
- Continuous pedestrian walkways should be provided in
all parking areas. These areas should be made clearly distinguishable
from the vehicle travel lanes by utilizing a material such
as brick, pavers or patterned concrete. Pedestrian walkways
should be required to link all buildings within the project
including any pad sites.
- All primary pedestrian walkways should be required to
provide landscaping for not less than 50% of its length.
Benches should be provided at least every 100 feet along
the walkway.

Outdoor sales areas should be tightly
regulated, or this is what you'll get.

Outdoor storage requirements should
be very strict. Trailers should not be allowed to
be used for storage.
Now for the big one....
Buckingham, Pennsylvania received national attention when
they enacted a requirement that an escrow could be required
in the amount needed to tear down an “abandoned”
big box if it was left vacant for 12 months. This seems to
have had some effect as Buckingham has no big boxes and no
one seems to be very anxious to put one there despite the
township’s excellent demographics and location. Give
it a try. In the worst case, you will have the funds available
to make sure that an abandoned big box does not become a drain
on your community.
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